Laura | Operations & Creative

Laura serves as the vital link between strategy and execution. A multi-talented lead, she oversees the daily momentum of the business, managing intricate project timelines and brand narratives. With a sharp eye for copy and a meticulous approach to project management, Laura ensures that the high-level visions created by Lo and Richard are executed to the highest standard. She is the steady hand in the background, refining ideas and maintaining the operational excellence that keeps the company moving forward.

Bridge | Business Development Manager

Bridge is the strategic driver behind the long-term growth and international expansion of our portfolio. Working in close alignment with Richard, she focuses on the high-level scaling of the business—identifying new market opportunities and navigating the complexities of global export.

Bridge excels in the pivotal conversations that shape the future of the brands, balancing ambitious "big picture" goals with the practical realities of a thriving daily operation. Her role is to bridge the gap between where we are and where we want to be, ensuring that while we push into new territories and territories, the core of the business remains healthy and sustainable. She is the catalyst for our team’s evolution, ensuring we are not just maintaining our market position, but actively redefining it.

Emma | Independent Account Manager

Emma is the primary point of connection for our partners and retailers, offering a level of support that goes far beyond traditional account management. As the owner of her own handmade small business, Emma possesses a firsthand understanding of the "Sunday evening terrors" and the unique pressures that come with navigating the small business landscape. This lived experience allows her to act as both a strategic advisor and a supportive sounding board for our clients.

Whether it’s a late-night WhatsApp check-in or a deep-dive video call into your next big idea, Emma is there to ensure your journey with our brands is seamless. She specialises in crafting curated collections tailored specifically to your business needs, ensuring that your stock is as curated as your shop. From discussing your daily wins to troubleshooting your business woes, Emma provides the friendly, accessible, and empathetic partnership that defines The Pet Edit’s community-first approach.

Ella | Customer Experience & Social Media 

Ella is the frontline voice of our brands, managing the vital connection between our products and the global community of pet owners. As our "Customer Service Queen," she oversees all Direct-to-Consumer (D2C) communications, ensuring that every interaction meets the highest standard of excellence. Ella doesn’t just answer inquiries; she listens to the nuances of our customers’ wants and needs, providing the team with invaluable real-world feedback.

On the digital front, Ella translates this deep customer understanding into our social media presence. She ensures our brands remain relatable, responsive, and trend-aligned, bridging the gap between high-level brand strategy and everyday community engagement. Her dual role ensures that the customer’s voice is always at the heart of our evolution, maintaining the trust and loyalty that allow our brands to thrive.

Mati | Retail Training, Events & Photographer

Mati ensures that our retail partners are as knowledgeable as our founders. She leads our Retail Training program, equipping stockists with the technical expertise needed to provide genuine value to the end user.

As our Photographer, Mati captures the authentic marketing moments that move products off shelves, utilising her deep understanding of gear and dog behavior. When she isn’t behind the lens, she is a seasoned "show hand," providing boots-on-the-ground support at events. Whether she’s kneeling in the mud for a perfect harness fit or offering solutions to the "not always sunshine and rainbows" challenges of dog ownership, Mati ensures our brands maintain a supportive, expert, and visually stunning presence in the real world.